Client: Truckinc Cargo Services
Location: Jakarta, Indonesia
Year: 2019
Location: Jakarta, Indonesia
Year: 2019
Truckinc is a logistic business specialising in cargo services, mainly using trucks. In 2019 they opened their Jakarta - Bandung route, focusing on auto parts. The business needed a logo that could be easily remembered and also represent their working culture.
After the strategy session, we narrowed down the ideas into two words, fast and reliable. It's a new company so how we place the name on the design will be critical as we want people to remember it, therefore we settled with a logotype with legibility as the top priority.
Our solution is to use the Truckinc name in bold and italics to portray a sense of security and forward movement. The dot on the letter “i” serves as an analogy of cargo being delivered with great speed. The orange colour on the dot and its gradient serve as an emphasis of the message.
Visit my Contact page for inquiries.
