Client: MORV Communication
Location: Jakarta, Indonesia
Year: 2020
Location: Jakarta, Indonesia
Year: 2020
MORV Communication is a production house operating in Jakarta, Indonesia. Their work revolves around creative video services such as animations, video editing, video production, digital video ads, etc. The PH needed an identity redesign to stand out more in a world of social media frenzy.
The existing identity was made by a combination of images moulded into the shape of a brain, the concept was a metamorphosis. Very complex and it is not going to work on small sizes (see below).
The new identity has to be made a lot simpler to improve its memorability. We kept the metamorphosis concept, only this time it is used to morph four basic rectangular shapes into the name of the production house, MORV.
The logotype was made in a one-coloured setup of either a shade of red-orange (the main colour of the identity) or black, and white.
Visit my Contact page for inquiries.
