Client: Juan Mayo Works
Location: Jakarta, Indonesia
Year: 2020
Location: Jakarta, Indonesia
Year: 2020
Juan Mayo Works, shortened JMW, is an animation studio headed by Adrian Juan Mayo. The studio specialises in Instagram campaigns, animation, and cinemagraph work.
They needed a new mark to replace the old one, which was an acronym wordmark and was deemed not quite enough to express the artistic work of the studio.
Although very simple and usable on small scales, the logo felt too generic, did not stand out, and was easy to forget.
To improve its memorability, Adrian advised us to insert a glimpse of human touch into the new logo, so the idea was to incorporate the studio's initials into the face of a human being.
A Picasso painting-like mark was then created as a solution. Adrian liked it so much that he created the animation for his new graphic identity straight away (scroll below).
Click here to visit Juan Mayo Works' Instagram page.
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