Client: Clínica Dental Miraflores
Location: Miraflores, Chile
Year: 2019
Clínica Dental Miraflores is a dental clinic in Miraflores, Chile. A residential suburb town located at Viña del Mar, Valparaíso Region. The clinic made contact in order to create a visual identity system that can represent the clinic and also to visualize a sense of rural, sub-urban feeling of the town.
Special note: The clinic needs the logo to be applied on a wood carving medium.
After a few iterations, we settled with a molar as the primary mark. Why a molar? It's the largest and most recognizable human tooth. One look and the audience knows that's a tooth. The molar is drawn with rounded edges to produce a friendly feeling, combined with a lighthouse located at Viña del Mar and a soothing light blue colour to send a message of a friendly clinic, open for everyone living in Miraflores, Chile.
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